Even though many athletes have spoken out about their dislike of models being the face of sports brands, it seems as though that didn’t stop Adidas from signing the reality star turned supermodel. With the success of Kylie & Puma, Reebok & Gigi Hadid and Nike & Bella Hadid, signing Kendall was a no brainer!
Kendall revealed the news to her 81 million fans on Instagram with the below picture and a caption saying, “Officially joining the Adidas fam! @adidasoriginals #adidasAmbasssador #adidasOriginals”
Adidas later released a statement saying,
“A longtime fan of the brand, Kendall embodies the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way. A classic icon, Kendall is a true Original and we welcome her to our family.”