Kendall Jenner is the new face of La Perla‘s fall campaign, but I’m pretty sure everyone is focusing on her derriere!
In the fall campaign for the sexy lingerie brand, Kendall is rocking the “Freedom Panty” which retails for $80. Yes, you read that right, $80 for a thong. It’s supposed to contain a stretch design with fabric that’s super soft, so it may just be worth the price. La Perla’s creative director, Julia Haart described the panties as “When luxury and sensuality meld with comfort and wearability; this is freedom to me.”
La Perla launched the new campaign on Instagram with the above image and the caption saying, “Introducing La Perla’s #FreedomPanty, crafted from the finest French Leavers Lace with interwoven stretch.”
La Perla will also be selling a Freedom gift box at their boutiques which have 8 compartments for all your Freedom panties!