Everything and anything Rihanna wears every girl wants. So, if you were the owner of a clothing company making Rihanna the face of it automatically means sales will go through the roof.
A couple months ago Puma revealed they chose Rihanna to be the creative director of their brand. After announcing that, Puma’s chief executive officer Bjorn Gulden told WWD, “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.”
Now I don’t know about you guys, but I haven’t worn PUMA since high school. NO SHADE! When I work out I usually wear NIKE, but if their new designs are anything like what Rihanna is sporting in her first ad campaign (pictured above), they have a new customer!