I was just thinking, “who’s going to be the next celebrity to collaborate with MAC Cosmetics“? Then I scrolled down my Instagram…..
MAC Cosmetics just announced pop star Miley Cyrus as their 2015 campaign spokesperson. She also took to Twitter to announce the collaboration by posting the above picture with the caption saying, “Going #VIVAGLAM with @MACcosmetics. Look for my lipstick in early 2015”. She later posted the below picture saying, “Every cent from the sales of my #VIVAGLAM shade will go to @MACAIDSFund to help people affected by HIV”
According to the company, MAC Viva Glam has generated nearly $340 million since it’s founding in 1994.
Miley Cyrus is following in the footsteps of Nicki Minaj and Rihanna who also had their own MAC Viva Glam campaigns. As you can tell her first shade is a very bright pink and I’m sure it’s only a matter of time before she releases more bright and electric colors that we’re used to seeing her wear on a daily basis!