Rihanna’s Fenty Beauty Line Is Launching This Fall


Everything Rihanna attaches her name to turns to gold!

From selling out arenas and her music staying on top of the Billboard charts to Fenty x Puma becoming one of the top sportswear lines and now she’s about to take over the beauty world. Last year when Rihanna revealed that she would be doing a beauty line, everyone has been waiting on her to release some more details. Well, I do know that it will be sold at Sephora which is a major plus because I am all for those Sephora points adding up!

Rihanna tweeted the below picture with the caption saying, “You ready? @fentybeauty     new generation of beauty…..coming this fall”

According to Harper’s Bazaar,

“The Fenty Beauty brand has decided to buck tradition and hold open casting calls for brand makeup artists in three major U.S. cities. “By opening this up the our larger makeup community we hope to build a diverse team of beauty experts who excel in the areas of artistry, elevated education, makeup experience and have an ability to best represent a brand. This non-traditional interview process levels the playing field and allows artists everywhere an opportunity and have their work seen and be considered for a global position for a dynamic new brand,” wrote Erik Soto, ‎Global Artistry & Education Senior Manager for Fenty Beauty’s parent company, Kendo Brands, on Instagram. “Those applicants who make it through the first interview phase will be invited to a second interview at a later date and our finalists will have a chance to interview and apply makeup on Rihanna herself.”


Make sure you guys sign up for Fenty Beauty’s mailing list.


Post Author: CourtneyOMG